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Lesson 2: The First Thousand

I think that after love, how you handle time is the next most important aspect of true web success.

Now we all have time and it's one of those commodities that cannot actually be traded amongst ourselves - imagine! - but web business has a very definite time related structure and it develops over time in a very specific way.

People hear these claims about millions on the net and get excited about the possibilities - rightfully so!

They build their site and then they wait and - nothing :-(

Or, and that seems even worse at the time, one or two visitors once in a while, but they don't buy, don't sign the guestbook, just seem to be passing through.

Now I have been through the development and beginning of the life of a website a number of times and have assisted others in this strange form of parenthood, so if you have not, you must put your doubts aside for a moment and listen carefully.

Web traffic is centrally about accumulation over time - one month, two month, a year, two years, four years and on.

Over time, the numbers mount up.

Now I don't know if your website receives a hundred hits a day or a hundred thousand, but for our current purposes, imagine you just get one single visitor each day.

If you get one visitor a day, that's 365 visitors a year and a thousand in three.

Compared to millions, sure that ain't much but think about those thousand who have made contact, no matter how fleetingly, with you, your products, your person, your message and your mission.


The First Thousand Meditation

As you're reading this, the first thousand who have made contact with you are beginning to drift towards us in a timeless space where they will all be together and at the same time for once, today.

They are gathering from all around the world, and they are approaching your country, your county, your town and finding their way to your neighbourhood.

You have a strong sense of this gathering, and naturally, you will get up and go to your front door and as you open the door, you can see these thousand people, the First Thousand, standing in the road outside your house.

There they are.

You are surprised how many of them there are; one thousand doesn't look much as a number, but when you actually look at them really standing there, you realise that's a lot of people, a lot of individuals.

They are standing quietly, waiting for something, waiting expectantly, some a little wearily, but they are all waiting.

Look at them.

Take your time to look at these visitors that came to call, looking for something, waiting for you to tell them *something special*, change and expand their time, their life, their universe in some way, be it a small amusement or a product purchase that will enhance their lives.

Allow yourself to get a sense of what these people have in common, why and how they arrived here with you, what you might say that would explain why they came to hear.

Allow yourself to get a sense of what it is that YOU in all the world have to offer these people today, in your own special way, in a way that no-one else ever could, simply because they are NOT you!

If you don't know, can't think, then just clear your throat and say clearly,

"Thank you for coming. Thank you for giving me - me! - some of your precious time and some of your precious attention, me and not any of the other 350, 000, 000 people with their 4 *billion* websites.

I am deeply honoured by this, and if you come again in future, I'll promise I will do my best to welcome you fully and profoundly in all ways and in return for your visit, have something for you that made it worthwhile for you to be with me."

You might be with your visitors for a time, receive any feedback they may have for you, their gratitude or even their wishes of what they were looking for but couldn't find, or couldn't find easily at the time.

You might notice that they wish you well and when you're all done, they wave farewell and then they leave.

You may watch them go on their way as they would; wait until everyone has gone, then softly close the door and return to your house and yourself.

As you come back to your computer and take a seat in your chair, you might well begin to wonder if not some of these First Thousand remember you now, and think of you, having made contact with you in this way.

They might tell a friend on the phone, a chatgroup, or mention you in an email.

Indeed, the First Thousand are your seed, they are where it all begins, they are the most important visitors you will ever have.

So treasure them and think of them often, when you are preparing a mailing to your list or re-designing your site, adding new content. It always starts with the First Thousand.

In the next lesson, I'm going to talk about another form of increase over time and there is a very nice meditation about the Exponential Experience.

Until next time,

bye for now :-)

Silvia Hartmann

Next Lesson

Introduction | 1- Love Your Site | 2 - The 1st Thousand | 3 - The Exponential

4 - The Spirit Of The Web | 5 - Web Craft | 6 - Fair Trade | 7 - Receiving Your Dues

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