Business Article
Fat Cat
by Silvia Hartmann
I saw a reference
to the term "fat cat" as I was in the middle of doing some little bitsy thing
on one of my sites, one of those that you know is not going to make you RICH,
it's just a question of sending perhaps 20 visitors a month one way, instead
of another.
It then occurred
to me that there's a metaphor in there somewhere.
HOW do fat people
get to be FAT?
By eating huge
portions?
Yeahhhh .... sort
of ... but that's not where it starts, that's more of an after effect.
IT'S THE LITTLE
BITSY THINGS THAT DO THE TRICK!
A snack of cake
here. A nibble of a few nuts there. A biscuit or two. A little glass of wine
... mmmmh, a small piece of cheese would go just perfectly with that .... Just
a couple of extra chips won't hurt ...
LOL!
I don't know why
this amuses me so, but the thing is that you can get "fat catting" using that
same principle on your business operations.
A tiny little
link here ... a little article there ... a tasty little banner ... a bit of a
download ... a teensy note to your mailing list ... you can hardly notice it
at all ...
And then you look
around as a couple of years have passed, and WHOA!
You're not a
skinny starving newbie anymore, but have unnoticeably turned into an "internet
fat cat"!
HOW did that
happen?!
Haha!
But I guess
there's where the metaphor divides, for what is deemed so terrible in one
field of human endeavour, is just SO PROFITABLE in another.
And the thing is,
you can hardly notice it going down!
It's every day,
it's all around and there are endless opportunities to "snack on the wealth of
the Internet".
Much better way
to become that rich, glossy, shiny and impressive FAT CAT than trying to force
artificial "get fat quick" schemes down your throat, isn't it.
Man, I'm still
chuckling ...
But seriously,
this works.
I'm living proof
of that principle - twice over!
Bon appetite!
Silvia :-)
Silvia Hartmann
http://StarFields.org
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